Investor Article

Hamilton Rental Properties – What's in hot demand... and what's not

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Author: Oliver Pearson

Manager and Property Investor for 20+ years

Feb 24, 2023
Hamilton on a map

On Trade Me, what are the most searched rental properties for the last 30 days?


What rent are tenants most willing to pay?


How many bedrooms and bathrooms are popular?


Which suburbs are most searched, and what’s the supply like in those suburbs?


Well, these charts, which are specific to the Hamilton rental market, will answer those questions, and more :)


First, let's take a look at these three charts which show demand and supply for various property types around Hamilton ->




What's in short supply and high demand?  Properties in the $500-$700/wk bracket, 3 bedrooms and 2 bathrooms -> this is what tenants are after.


At WRE, we’re finding that viewings for family homes are particularly busy this year.


What's in over supply?  The data is saying that tenants are not so keen on 1-bedroom, 1-bathroom properties around $300/wk rent.


The Trade Me data mirrors what we’re seeing ourselves – studios and 1-bedroom units have really been in over supply since Covid.


Which suburbs are getting the most searches?  Have a look at the table below. Probably no surprises to see Rototuna, Hamilton East and Hillcrest at the top of the leaderboard -> 3 desirable and populous suburbs.



What we really want to know is how many searches there were per rental listing, for each suburb. That will give us a great idea on supply and demand for each individual suburb.


After a bit of (light!) number crunching, we have the answer to that question:


Again, we see Rototuna is top of the charts, but Chartwell is not far behind. Those two suburbs are averaging close to 500 searches per available rental listing, with Dinsdale in 3rd place, leading the chasing pack.


So if you are looking to invest in Hamilton then those three suburbs would be a good place to start.


Knowing what's going on in the market is vital for any Property Investor.


At Waikato Real Estate we manage over 1,250 properties in Hamilton and have an excellent feel for what's popular and what makes a great investment.


Get in touch with us to discuss your property investment, we’d love to help.

Image of Oliver Pearson

Oliver Pearson

Manager and Property Investor for 20+ years

Image of Oliver Pearson

Oliver Pearson

Manager and Property Investor for 20+ years

Oliver Pearson began investing in property aged 21 and has since bought, developed and sold real estate in the UK, USA, South East Asia and New Zealand. After a career in banking he is now on the management team at Waikato Real Estate and has contributed to property articles for NZ Herald, Stuff and Property Investor Magazine.

Based in Raglan, Oliver's passions extend beyond property to surfing, hydrofoiling, and providing a taxi service for his children.

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